Cookie Details

Use of cookies

Cookies are used on various pages to simplify the use of our website and communication and to better adapt our presence on the Internet to your needs. A cookie is a small text file that is placed on your hard drive by a website. Cookies do not damage your computer and do not contain viruses. You can deactivate the use of cookies when you visit the website for the first time, via the cookie settings or the settings of your browser

Use of Google Analytics, Google Convers Tracking and Google Remarketing

This website uses Google Analytics, Google Convers Tracking and Google Remarketing. These are services provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

Google uses “cookies”, ie text files that are stored on your computer and that enable your use of our Internet offers to be analyzed. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google observes the data protection provisions of the “EU-US Privacy Shield” agreement, https://www.privacyshield.gov/EU-US-Framework. Google will use this information to evaluate your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. Third-party providers, including Google, place advertisements on websites on the Internet. Third-party providers, including Google, use stored cookies to place advertisements on the basis of a user’s previous visits to our website.

Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of the data collected about you by Google in the manner described above and for the purpose stated above.

The collection and storage of data can be objected to at any time with future effect. You can deactivate the use of cookies by Google by calling up the page for deactivating Google advertising. Alternatively, users can deactivate the use of cookies by third parties by calling up the deactivation page of the network advertising initiative.

Use of Google Maps

Use of Google Maps: The media owner’s services use Google Maps to display maps and to create directions. Google Maps is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If the user uses the platform, it establishes a direct connection with the Google servers. Google receives device-specific data, location data, IP address (log files) and information about cookies. By using the platform, the user declares his consent to the transmission, recording, processing and use of the automatically collected data by Google. Otherwise, the statements under point 10 of this data protection declaration apply analogously.

Absolutely necessary cookies

These cookies are essential for the website to function properly.

Cookie Description Storage duration
gdpr-consent With the help of this cookie, we remember your consent to cookies and which content you accept. 1 year
wordpress_[hash]

When you log in, WordPress uses this cookie to save your authentication data. Use is restricted to the administration area.

Until the browser is closed
wordpress_logged_in_[hash]

After logging in, WordPress sets the WordPress_logged_in_ [hash] cookie, which indicates that the user is logged in – and who the user is.

Until the browser is closed
wordpress_test_cookie

This cookie is set when you navigate to the login page. This will check whether the browser is set to allow cookies.

Until the browser is closed
wp-settings-[UID]  und wp-settings-{time}-[UID]

WordPress optionally sets wp-settings- {time} – [UID] cookies. These are used to save your settings in the administration area.

1 year

Functional cookies

These cookies make it easier to use and improve the functionality of the website.

Third party cookies

These cookies are set by third parties (e.g. Google Maps), the content of which we add to our offers as information if necessary.

Google Maps

Cookie Description Storage duration
NID

NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. So you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.

6 months

Performance cookies

These cookies collect information about how you use our websites. This enables us to recognize which parts of our website are particularly popular and in this way to improve our offer for you (so-called tracking).

Google Analytics

Cookie Description Storage duration
_ga Used to distinguish users. Two years
_gid Used to distinguish users. 24 hours
_gat Used to throttle the request rate.
If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>
1 minute
AMP_TOKEN Contains a token that can be used to obtain a client ID from the AMP client ID service.
Other possible values ​​indicate opt-out, inflight request, or an error in getting a client ID from the AMP client ID service.
30 seconds to 1 year
_gac_<property-id> Contains campaign-related information for the user.
If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie if you don’t.
90 days
__utma Used to distinguish users and sessions.
The cookie is created when the Javascript library is running and there are no __utma cookies.
The cookie is updated every time data is sent to Google Analytics.
2 years from setting / update
__utmt Used to throttle the request rate. 10 minutes
__utmb Used to identify new sessions / visits.
The cookie is created when the Javascript library is running and there are no __utmb cookies.
The cookie is updated every time data is sent to Google Analytics.
30 minutes from setting / update
__utmc Not used in ga.js. Set the interoperability with urchin.js. In the past, this cookie worked in conjunction with the __utmbCookie to determine whether the user was in a new session / visit. Until the browser is closed
__utmz Stores the traffic source or campaign that explains how the user reached your website.
The cookie is created when the Javascript library is executed and is updated every time data is sent to Google Analytics.
6 months from setting / update
__utmv Used to store custom variable data at the visitor level. This cookie is created when a developer uses the visitor-level custom variable method. This cookie was also used for the obsolete method. The cookie is updated every time data is sent to Google Analytics. 2 years from setting / update

Source: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Google Ads (remarketing and conversion tracking)

We use Google Ads conversion tracking to measure the success of our advertising measures.

Cookie Description Storage duration
test_cookie

Is set as a test to check whether the browser allows cookies to be set. Does not contain any identification features.

15 minutes
IDE

Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites across domains and display personalized advertising.

1 year

LinkedIn Insights

This website uses the “LinkedIn Insights Tag” to measure the success of our advertising measures. A detailed description of the cookies can be found on the LinkedIn page “cookie table“.

Please notice

We cannot guarantee that these listings are complete. Changes can never be ruled out, especially when using cookies from third-party services.